The corporate museum: THE REAL EXPERIENCE? © www.asteria.it

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• Published on May 4, 2016

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Andrea Viliotti

CEO & Founder Asteria Multimedia Srl

What do you think? We see the corporate museum as the ultimate museum experience. Why?

First of all, let us remember the definition of the museum given by ICOM:

A museum is a non-profit, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and enjoyment.

Let's focus on the 4 key words we believe are the most important: TO ACQUIRE / TO CONSERVE / TO COMMUNICATE / TO EXPOSE. We would like to add a fifth one: TO EXPERIMENT!

So, let us ask ourselves: what can acquire, conserve, communicate and expose a corporate museum? Let’s answer in 7 POINTS!

1. AN ENTREPRENEUR, because we all need inspiration
2. A PLACE, because we constantly make our mark
3. A STORY, because our interest is always changing
4. A BRAND, because it makes us dream
5. A PRODUCT, because we are looking for the unexpected
6. A KNOW-HOW, because we are looking for perfection
7. AN ARCHIVE, because we all need memories

and, because it doesn’t end there, here is an eighth point:

1. MEN AND WOMEN, because it’s our job

We can easily understand how a corporate museum can acquire, conserve, communicate and expose. But what about experimenting?

How can we give to the visitor a desire of knowledge? Maybe proposing the new armchair, not yet on sale? Perhaps making the visitor an actor of the company, the time of a trip in the museum?

We are ready to sit with you for a trip in ideas, emotions and time. And you? Let us know!